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CHIEF MARKETING OFFICER - Avokaado
Managing inbound marketing and lead generation strategy across all digital marketing channels (SEO, email marketing, webinars, social media).
Working closely with the Sales and Support teams to build and maintain customer funnels.
Working with agencies and partners to provide content for Avokaado’s website and blog and to manage the Avokaado brand.
Estimating and handling the overall marketing budget and working to provide the highest ROI across channels.
HEAD OF MARKETING - Eurora Solutions
- Setting up all marketing channels and processes as the company’s first digital marketer on the global market with a focus on UK, USA, and China.
- Setting up and implementing a group-wide global marketing and branding strategy and KPIs while working closely with Sales and Support teams to build and maintain customer funnels.
- Hiring, training, and managing the marketing team.
- Coordinating social media campaigns and activities with marketing agencies in Estonia and China.
- Managing content marketing, including writing articles, managing landing pages, and e-mail marketing.
- Estimating and handling the overall marketing budget and working to provide the highest ROI across channels.
- Measuring marketing analytics and optimizing all marketing channels
MARKETING MANAGER - Weekdone
- Promoting the OKR methodology and productivity tools for teams in the global market (mostly in the US).
- Managing and creating content marketing strategy across all channels. Writing content, including website copy, blog articles, articles in external journals, and eBooks.
- Coming up with and implementing social media strategy on LinkedIn, Twitter, and Facebook.
- Measuring marketing performance, KPIs, and OKRs.
E-Books by Alexander Maasik:
Objectives and Key Results: the Book
"Objectives and Key Results: The Book” is an advanced guide to getting started with OKRs.
By following the guidance in this book, you’ll increase your chances of successfully implementing OKRs and give your company the push it needs to grow.
Step by Step Guide to OKRs
The most important aspect of running a successful business is setting the right goals and executing them well.
This “Step by Step Guide to OKRs” is a practical guide to goal setting that offers concrete examples to help you start setting impactful and meaningful goals. This book teaches you how to manage a team better and create a feeling of success.
Leader's Guide: Building High-Performing Teams
At first glance, leadership seems like magic. There seem to be so many unknowns. Some say it's more like art than science. That's not true.
What many people don't know is that a lot of magic is based on rules. There are best practices, common procedures to follow, acts that everyone replicates, and processes every magician knows. You can see those acts and processes here.