Marketing strategist · Tallinn
Marketing strategy for startups that need measurable growth.
Eight years building content, SEO, and PPC programmes that tie back to revenue — not vanity metrics.
What I help with
Three focused engagements. Each one starts with a single email and a 30-minute call to see if there's a fit.
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Marketing strategy & GTM
A defensible plan for the next two to four quarters — positioning, channels, OKRs, and the dashboard that proves it's working.
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Content marketing & SEO
Editorial programmes built around buying intent. Topic strategy, brief writing, on-page execution, and the analytics to retire what doesn't earn its place.
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Leadership & team training
Workshops and 1:1 coaching for marketing managers and founders. How to set OKRs, run a weekly cadence, and report up without spin.
Based in Tallinn, working globally.
About
I've spent the last eight years leading marketing for B2B SaaS and product companies — most of that time in startups where every euro had to defend itself. I work across content marketing, SEO, PPC, and go-to-market strategy, and I train leaders and teams to keep marketing accountable to the business. I write, I measure, and I push back when a tactic can't be tied to a number. If you want activity, hire an agency. If you want results you can defend in a board meeting, let's talk.
How I work
- 01
Tie every activity to a number
If we can't draw a line from a campaign to revenue, pipeline, or activation, we stop running it.
- 02
Ship weekly, decide monthly
Small experiments, honest readouts, and quarterly bets — not annual plans that calcify by March.
- 03
Write before you spend
Clear positioning is cheaper than paid acquisition. We fix the message first.
Selected work
A sample of clients and the outcomes we measured.
B2B SaaS · Workflow tooling
Organic pipeline 3.4× in 14 months
Rebuilt the editorial calendar around buying-intent keywords. Retired 60% of legacy content; the surviving pages now drive most of inbound.
Series A · Compliance
CAC down 38%, payback under 6 months
Repositioned around a single category. Cut three paid channels, doubled down on one, and instrumented the funnel end-to-end.
Estonian scale-up · D2C
First content hire ramped in 8 weeks
Hiring brief, interview rubric, and 90-day plan. Coached the new lead for the first quarter.
Have a marketing problem worth solving?
One email is enough. Tell me what you're trying to move and where you're stuck. I read everything I get and respond within two working days.